The automotive trade is within the midst of dramatic technological change as corporations search out new methods to generate income past constructing and promoting gas-powered vehicles. And GM CEO and chair Mary Barra, who has held the highest spot for a decade, is on the middle of that change.

Barra is pushing to double the automaker’s revenues by the top of the last decade, lead the market in EV gross sales, supply software-based providers and commercialize autonomous car know-how via its subsidiary Cruise. The street to succeed in these targets has been bumpy, however Barra continues to press ahead.

Barra will be part of us onstage at TechCrunch Disrupt 2024 to debate the highs and lows of reworking the legacy automaker, the place GM is headed and the way it plans to steer in autonomous automobiles, software program and EVs.

TechCrunch Disrupt, which can be held on the Moscone Middle in San Francisco from October 28 to October 30, is the middle of the startup universe. Traders, founders, engineers and designers converge to Disrupt to study, community, share concepts and possibly even launch the subsequent huge product. What higher place to speak to Barra about how GM seeks out expertise and the corporate’s method to investing and even buying startups like Cruise.

Seize your tickets now and save as much as $800 throughout TechCrunch’s Disrupt Deal Days occasion.